Camera verification (including personalized document matching) has become common throughout the print, mail, & packaging industries. Older used mailing equipment will be updated more and more with new camera verification attachments and software. Most new direct mail equipment either already has the capacity to match mail, or it has very simple procedures to upgrade the unit.
The move towards computerized verification originates from two major trends within industry:
1 - An elevated regulatory climate. More government regulations require companies to account fully for all documents or mailing pieces that explain to you their equipment. Especially in the insurance, financial, and healthcare industries.
2 - Increased increased exposure of targeted marketing. Marketing products (whether they're printed, online, or via text messages) are increasingly targeted towards a specific audience. Such printed documents tend to be more expensive to create and additionally they include more personalized information. This trend makes it important to be sure each prospect receives the right material and that some kind of certifiable report can prove accuracy.
Adding camera verification to mailing equipment used to be a pricey endeavor, but improved technology and "off the shelf software" has substantially reduced the fee to upgrade equipment and use camera verification systems for mail matching, inserter read-write, and OCR (Optical Character Recognition). It's now easier (and less expensive) than ever to generate reports to prove the accuracy of the task running through your mailing equipment and binding machines.
The absolute most traditional method of verification is ensuring that most customer statements have successfully exited a bag inserter
. This is a simple matter of reading a consecutive number or decoding a personalized Intelligent Mail Barcode or IMB via a window envelope, and "checking off" each document that leaves the machine ํ ํ ๋จนํ. If a file is removed or when there is a "double-feed", the report will show the missing document before the mailing is complete.
Other traditional examples include ensuring that two variable documents match each other within a bag, matching a personalized document to the pre-printed address on the outside of a bag, or matching credit cards or gift cards to personalized carriers.
But camera verification systems are now able to achieve this much more. Newer trends for output verification include:
Checking to be sure you can find no blank documents. This can happen throughout the printing process, but a camera can detect a clear sheet on folding equipment or other bindery equipment.
Checking for correct orientation On a Printed Page. If an operator merges two stacks of printed material, imagine if they place a number of pages upside-down or backwards? A camera system can detect this and stop a folder or several other piece of finishing equipment.
Read-Write & Track. When you have a personalized document, page, or signature, and it has to complement an outer document that is also personalized, it's much simpler to print the exterior material "on the fly" in place of pre-printing and matching.
They're only the tip of the iceberg. Camera verification has turned into a powerful tool, effective at countless verification & reporting tasks. From logging files to sequencing to file auditing, the ability is readily available. What's more, the purchase price for such camera verification equipment has fall substantially previously years. To begin verifying your jobs with camera systems, contact your mailing equipment vendor and learn what's available for your specific budget.Proving Accuracy With Camera Verification For Document and Mail Production
Camera verification (including personalized document matching) has become common throughout the print, mail, & packaging industries. Older used mailing equipment will be updated more and more with new camera verification attachments and software. Most new direct mail equipment either already has the capacity to match mail, or it has very simple procedures to upgrade the unit.
The move towards computerized verification originates from two major trends within industry:
1 - An elevated regulatory climate. More government regulations require companies to account fully for all documents or mailing pieces that explain to you their equipment. Especially in the insurance, financial, and healthcare industries.
2 - Increased increased exposure of targeted marketing. Marketing products (whether they're printed, online, or via text messages) are increasingly targeted towards a specific audience. Such printed documents tend to be more expensive to create and additionally they include more personalized information. This trend makes it important to be sure each prospect receives the right material and that some kind of certifiable report can prove accuracy.
Adding camera verification to mailing equipment used to be a pricey endeavor, but improved technology and "off the shelf software" has substantially reduced the fee to upgrade equipment and use camera verification systems for mail matching, inserter read-write, and OCR (Optical Character Recognition). It's now easier (and less expensive) than ever to generate reports to prove the accuracy of the task running through your mailing equipment and binding machines.
The absolute most traditional method of verification is ensuring that most customer statements have successfully exited a bag inserter. This is a simple matter of reading a consecutive number or decoding a personalized Intelligent Mail Barcode or IMB via a window envelope, and "checking off" each document that leaves the machine. If a file is removed or when there is a "double-feed", the report will show the missing document before the mailing is complete.
Other traditional examples include ensuring that two variable documents match each other within a bag, matching a personalized document to the pre-printed address on the outside of a bag, or matching credit cards or gift cards to personalized carriers.
But camera verification systems are now able to achieve this much more. Newer trends for output verification include:
Checking to be sure you can find no blank documents. This can happen throughout the printing process, but a camera can detect a clear sheet on folding equipment or other bindery equipment.
Checking for correct orientation On a Printed Page. If an operator merges two stacks of printed material, imagine if they place a number of pages upside-down or backwards? A camera system can detect this and stop a folder or several other piece of finishing equipment.
Read-Write & Track. When you have a personalized document, page, or signature, and it has to complement an outer document that is also personalized, it's much simpler to print the exterior material "on the fly" in place of pre-printing and matching.
They're only the tip of the iceberg. Camera verification has turned into a powerful tool, effective at countless verification & reporting tasks. From logging files to sequencing to file auditing, the ability is readily available. What's more, the purchase price for such camera verification equipment has fall substantially previously years. To begin verifying your jobs with camera systems, contact your mailing equipment vendor and learn what's available for your specific budget.
